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Welcome to ePallet

Since the very beginning of commerce -- when ships travelled from one port to another trading spices and fabrics -- distribution has relied on optimizing the limits of physical infrastructure. Traders would have to ask “How many bundles can fit on the boat? Which items would our customers want?”

Today this $7 trillion US wholesale distribution market has evolved to rely on trucks and warehouses, but the gatekeepers still ask the same questions: “Which products deserve a spot in our warehouses? Which items should we show our customers?”

But because distributors have enjoyed control of supply and demand, there is another layer of consideration that the producers of bulk products are asked: “How much will you pay for your products to be in our system? How much will you pay to get them in front of our customers?”

The reason this stranglehold on distribution exists is that getting products from the manufacturer to their customers is complex, expensive, and for most companies, the logistics required to handle direct sales internally are daunting. Outsourcing to distributors was thought to be easier and the added costs of the distributor layer were accepted.

Simply put, the current supply chain model, where old-school distributors own commerce networks, data, customer lists, and supplier relationships, has continued because there was no other option.

Until now. ePallet is the first eCommerce marketplace platform designed specifically for bulk, B2B wholesale transactions. We have built a strategic marketplace that gives control to the buyers and sellers, not the middleman distributor.

Not only do we offer the only open network connecting wholesale buyers and sellers, but we also handle the complex back-office fulfillment process required for larger quantities, making it easier than ever for wholesale B2B companies to transact directly.

ePallet doesn't own a single truck or warehouse. Instead, we use technology to connect buyers, sellers, and third-party freight carriers. We offer an “all-in” delivered price to customers and handle the entire fulfillment process for sellers - from purchase to invoice including all logistics in between - to make transacting directly effortless and scalable.

The ePallet mission is to empower manufacturers and customers to take control of their supply chain by making it easy to transact directly. We’re calling it FaaST – Fulfillment as a Service Technology.

As consumers, we’ve all adopted the luxury of being able to get anything we want whenever we want because of eCommerce. ePallet believes it’s time the wholesale industry benefits from the same modernization.

Management Team

Joe Gozzi


Joe Gozzi brings 20+ years of experience setting strategy and steering business development initiatives to ePallet. Joe has developed and led new corporate divisions to usher legacy organizations and startups through change and growth stages. Prior to joining ePallet, Joe led the commercial growth initiative as the SVP at Roland Foods responsible for strategic partnerships and innovation. During his time at Roland Foods, Joe led the strategic partnership initiative as VP Corporate Business Development, led the sales organization as Vice President of Sales, and as Vice President of Global Procurement. Prior to Roland Foods, Joe was Director of Sales and Product Development at Otis McAllister, a global sourcing firm with multi-branded and private label agricultural ingredients. He was previously the co-founder of Delizia Foods, a strategic sourcing and product development firm. Joe has a Finance degree from Loyola University and a Culinary Arts degree from The Culinary Institute of America.

Paul Fiore


Paul Fiore is a co-founder, investor, and has served as a Director of ePallet since inception and has served as President since March 2020. Prior to ePallet, Paul served as principal of a private investment and management company in Los Angeles, CA. Paul was previously the co-founder and CEO of online banking software provider Digital Insight (founded 1995, IPO in 1999 and acquired by Intuit in 2007 for >$1B). In 2011 Paul founded and was Chairman of DoubleBeam, a mobile POS software company, which was acquired in 2014 by Verifone. In 2013 Paul founded and was CEO of CU Wallet, a mobile wallet and app development company serving credit unions, which was acquired by CU Solutions Group in 2017. Paul’s previous experience includes executive management roles with Tabbedout (CEO), Green Dot (General Manager), Affinity FCU (VP/CFO) and XP Systems (VP). Paul graduated from New York University with a B.S. degree in Finance and Management.

Mike Geliebter

Chief Financial Officer (CFO)

Michael is a CFA (Chartered Financial Analyst) Charterholder, was a financial advisor for his family office for 16 years, and was previously CEO of a wholesale manufacturing company, The 1721 Group, and was also VP Finance for LEI Jeans for 5 years. Michael graduated from Tulane University with a BA in Economics.

Steve Mitchell

VP Sales

Mr. Mitchel is Vice President of Sales and has been with ePallet since April 2018. Prior to ePallet, Steve held the same role at Guckenheinmer Inc, a national food service company where his team delivered over $400M in contract revenue over a 3-year period. Steve previously worked for the two largest managed services companies in the world. At Sodexo, he was Vice President of National Accounts and sold food and facility management services to the top 100 customers in the US. At the Compass Group, Steve managed a team of Sales Directors selling into the corporate services, education, and healthcare channels. He is a graduate of The University of Texas in Austin and lives in Irvine California.

Board of Directors

Max Gold

Chairman of the Board of Directors

Mr. Gold is a co-founder of ePallet and has served as Chairman of the Board of ePallet since inception. Mr. Gold also serves as Managing Partner of LA Foods since 1991. Gold’s 30+ years of food wholesaling experience encompasses running sales, expanding into new verticals, trading, and logistics for billions of dollars of merchandise sold. Mr. Gold’s responsibilities at LAF included expanding into new verticals. Max is a native Californian, lives in Hidden Hills California with his wife and 3 Children. Max is an accomplished award-winning fine artist since 1983. His work has been featured extensively in Museums, TV, Movies, Books, News Papers, international, Art Shows, etc. Mr. Gold retired from the art business in 2008.

Mike Schall

Executive Chairman of the Board

Since 2019, Mike has been a Managing Director of FocalPoint Partners, a Los Angeles-based middle market investment banking firm. Prior to FocalPoint, he spent over 8 years at Whole Foods Market, with his last position being Senior Coordinator, Global Growth and Business Development. Mike is currently a Senior Advisor to Conscious Capitalism, advisory board member of Nulixir Inc., board member of The Sugarman of Vermont and an Operating Partner at Graham Partners. Mike graduated from USC Marshall School of Business with a MBA in Marketing and holds a Bachelor’s Degree in Marketing from California State University, Los Angeles.

Mark Davis


Mr. Davis has served as a Director of ePallet since its inception. Mark also serves as Managing Partner of LA Foods since 1991. Mark’s 30+ years of food wholesaling experience encompasses running sales, operations, trading, and logistics for billions of dollars of merchandise sold. Mark runs several operating divisions of LA Foods. Mr. Davis attended CSUN.

Erik Nord


Mr. Nord has served as a director of ePallet since March 2019. Erik has over 20 years of experience in business, initially as a transactional attorney and thereafter as an entrepreneur, business owner, board member and advisor with experience in financial products, real estate, consumer products, and entertainment, while practicing law at O’Melveny & Myers from 2001-2006. Erik is the founder and CEO of Upton Park Financial, a consulting and management firm focusing on structuring and advising on financial products, business ventures, and corporate matters. Erik is the former President of The Swedish-American Chamber of Commerce in Los Angeles and he is a founding member of The European-American Advisory Board for the Los Angeles Sheriff’s Department. Erik holds a Juris Doctorate from the University of Minnesota Law School, and a Master of Law (LLM) from Uppsala University, School of Law.

Joe Gozzi

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Paul Fiore

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